If you know anything about the underground, I know you have seen how ASAP Rocky is killing the internet right now. In just a few months, and a couple of videos this Harlem Artist has been the discussion of trending topics and is on just about every magazine and internet blog right now.

This is the Official music video for “4 Loko” by Smoke DZA featuring ASAP Rocky.

Now speaking about Smoke DZA… some people have given him credit for the word #swag. 

Hip Hop is just a hobby for some but for Smoke DZA, it is a way of life Born and raised in Harlem, NY, DZA (real name Sean Pompey) was raised surrounded by music, though it wasn’t necessarily hip hop, “My first exposure to music was through my Dad.” He reflects, “He played his oldies every weekend and still does up to this day.” DZA was introduced to and fell in love with hip hop at a young age and began a journey that would lead him from dropping out of high school to being one of the hottest, most sought after unsigned rappers in the game today. “I was way too popular in high school,” DZA states, “ I used to battle everyone whether it be in the lunchroom or in front of the school. I was way more interested in that, than attending classes.”

With all of the disposable music threatening the culture of an art form he is trying to help preserve, Smoke DZA is a welcomed breath of fresh air that will make you grateful for the contact high.

Purchase “4 Loko” on iTunes: http://itunes.apple.com/us/album/4-loko-feat.-asap-rocky-single/id458181723

#EverythingUnderground

(Source: longliveasap)